We have all heard a trademark of Nike, “Just Do It.” This single-slogan has not only motivated many people around the world to be active, but also gave Nike $18.5 billion business and changed its marketing strategy since 1988. However, people now demand Nike to not just say ‘Just do it,’ but to say ‘Help me just do it.’ Let’s see what Nike has been offering as a major part of its marketing strategy.
In today’s competitive marketplace, making yourself almost as unique and creative as Mark Zuckerberg or Steve Jobs is the most important key to success.
To be unique and stand out from everyone else, you need to have an extensive passion about a certain thing. It does not have to be something too professional or very well-known, but in order to promote and sell yourself in the marketplace, you must show that you are very passionate about something you like.
My passion is sports and advertising.
Sports entertainment has been such a large segment in the media and many people seem to talk about “last night’s sports games” rather than any other types of TV show at their workplace or school. Every sports organization like the National Football League, National Basketball Association and Major League Baseball has the marketing department to manage ticket sales, as well as sponsorship to seek large amounts of advertising-dollar support.
There are also many sports brands that create their own products like Nike, Adidas, Puma and Gatorade and employ professional athletes to promote their brands.
Out of all these well-known brands, what I have found the most successful and has got my complete attention is Gatorade.
Everywhere I go, I bring two 32 ounces bottles of Gatorade. Every time I get on Twitter, I check their tweets and pictures to see what athlete Gatorade is featuring before or during their athletic activities.
What makes it different from other sports drinks such as Powerade and Vitamin Water? The answer is its persistent advertising campaigns.
From Michael Jordan to Sidney Crosby, Gatorade is consumed by the largest amount of professional athletes out of all the sports nutrition brands around the world (Gatorade UK). During the 1997 NBA Finals “Game 5”, Jordan suffered from 103 degree fever and he constantly hydrated with Gatorade. It gave him the fuel and the will to win, and consequently, he had one of the most epic performances of his basketball career.
Here is the video of the 1997 NBA Game 5 that will make you shed tears of joy.
Gatorade came up with the strap line from this historical moment called “Win From Within”. This slogan indicates, “Once you have everything for the outside, it’s time to start thinking about what you put on the inside. Sport is driven from the inside out” (Win From Within – Gatorade Program)
Gatorade is an example of why you need your own unique brand to stand out from all your competitors.
If you would like to learn more about the importance of developing a personal brand, read this brief article with some tips in it! “Rock Your Personal Brand Like Mark Zuckerberg”
If you have any thoughts or questions, please share them in the comments below! You can also email me at takeigo@hotmail.com to discuss my blog topic.
Please don’t forget to follow me on Twitter @jrn492gotakei!
iHunt 